During the 2014 MotoGP season, PETRONAS Motorsports aimed to showcase Malaysian racers in the industry, namely Hafizh Syahrin and Ramdan Rosli, and rally support from fellow Malaysians behind them. Instead of a conventional social campaign, PETRONAS Motorsports sought something memorable, quirky, and fun to capture everyone's attention.

In 2014, Facebook games were all the rage, so we capitalized on this trend by integrating a game into our social campaign. Players would assume the role of aspiring motorbike racers under the guidance of Hafizh and Ramdan. To progress towards becoming a real racer, players had to assemble their machines by collecting parts scattered around the map, all while learning about the importance of road safety, facts about Hafizh and Ramdan, as well as PETRONAS Motorsports. The game, called Motohunter, was inspired by nostalgic 16-bit era games and featured chiptune music. It was launched a few weeks before the Malaysian MotoGP and was available on Facebook Games and through on-ground activations.

Agency: McCann Kuala Lumpur

Executive Creative Director: Richard Irvine

Creative Director: Faizal Reza

Technology Director: Toby Thurston

Copywriter: Amin Sharipuddin
Brand Management: Hisham Noh